Illuminating Opportunities for Smart Tourism Innovation That Foster Sustainable Tourist Well-Being Using Q Methodology

Technology innovation has become one of the driving forces that advance tourism industry, but industry yet to account for manner in which personal technologies can foster tourists’ sustainable well-being. Generating promotes well-being individuals is deemed be challenging because experience needs users’ psychological and their attitudes towards technology. A holistic apprehension these needs, requires multidisciplinary perspectives, help designers identify design spaces further investigations at fuzzy front-end innovation. Hence, goal this study opportunities smart tourist by using Q methodology gather participants’ on future use such The involved 43 participants ranking 46 statements derived from extant literature. results show four opinion clusters related optimal These clusters, highlight both hedonic eudaimonic user considerations, provide directions developing innovations promote Recommendations as an exploratory research method are discussed.